Pure Sale Flyer
This is an instructional flyer I created for a major event held by Pure Romance.

Pure Sale App Dashboard
I was given the opportunity to visually overhaul the Pure Sale app. The following are images of the new dashboard.

Tapthrough Example
These blue dots represent how I would visually convey a user’s ideal navigation of the app.

Preregistration Flow
I created this diagram to help my team better understand various questions I had about a preregistration flow we were working on. I later used prototyping software to create an interactive version of the project for testing.

Personas
I often created multiple fictional characters to help better understand our users.

Branding Booklet
I created a corporate document that explained our brand's identity and presented brand standards. Doing so helped our team maintain consistency when designing and revamping old designs.

App Icon Redesign
I redesigned our app’s icon in favor of something more simplistic so that it could be visually cleaner at all scales.

Visual Overhaul
These screens show the main revisions I made to the app.

Settings Subscreens
I printed out all Settings subscreens and cut out their contents so that teammates could take turns articulating where they thought each feature could live.

UI Kit
At one point I decided to take a step backward and completely overhaul how we designed our interfaces, so I created a preliminary UI kit.

Tablet and Mobile Views
I frequently used this mockup to convey the relationships between various UI contexts.

More Mockups
Here are a few more images representing how our team approached better understanding our app.

Charging Station
I created this graphic to keep our charging station organized.

Support Tool Animatic
I was given the opportunity to get fancy with this one. This is our support tool, which I had a lot of fun with; while staying in-brand, I pushed the aesthetic in a slightly different, more luxurious direction.

Conference Insights
After returning from the Seattle Interactive Conference, I gave a presentation on the insights I gleaned—the following are a few excerpts from that presentation.

General Weirdness
I was often given the opportunity to ‘get weird’ at Pure Romance, i.e., to get extra creative. Here are a few projects where I did, indeed, get weird.